Privacy Policy

Last updated: February 2026

Southern Exposure Photography respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit our website or engage our services.

By contacting us, booking a session, or using our services, you agree to the practices outlined below.

1. Business Details

SEP is a sole trader business operating in New South Wales under ABN 70768611430. We provide professional photography services by appointment only. You can reach us at:

2. Personal Information We Collect

We only collect personal information that is reasonably necessary to provide our services or communicate with you. This may include:

  • Names & ages of participants

  • Email address

  • Phone number

  • Home or postal address (where required, e.g. in-home viewings or physical gift vouchers)

  • Photography session details

  • Contact form responses and enquiry details

  • Payment information (processed via third-party providers)

  • Photographs taken during your session

  • Consent preferences (e.g. promotional usage permission)

We do not intentionally collect sensitive information unless it is directly relevant to our services and provided voluntarily.

3. How We Collect Personal Information

We may collect personal information when you:

  • Submit a form on our website

  • Contact us via email, phone, or SMS

  • Book or attend a photography session

  • Participate in a viewing appointment

  • Purchase images, products, or gift vouchers

  • Provide consent preferences during the booking process

4. Why We Collect Personal Information

We collect and use personal information to:

  • Respond to enquiries

  • Manage bookings and scheduling

  • Provide photography services

  • Deliver digital files or physical products

  • Process payments and issue receipts

  • Communicate about your session or order

  • Request feedback or testimonials

  • Use images for promotional purposes (only with consent)

  • Comply with legal, tax, and accounting obligations

5. Storage & Security of Information

We take reasonable steps to protect your personal information, including:

  • Password-protected devices and email accounts

  • Secure client management systems (e.g. CRM)

  • Secure cloud services (e.g. Google Workspace)

  • Secure payment platforms operated by third-party providers (e.g. Square, Stripe, PayPal)

We retain personal information only for as long as necessary to provide our services or meet legal and business requirements.

6. Images, Copyright & Usage

All photographs taken remain the copyright of Southern Exposure Photography.

Clients are granted a licence for personal and commercial use, including sharing, printing, and reproduction, provided images are not altered in a way that misrepresents the work or implies endorsement by SEP.

Client images will only be used for promotional or marketing purposes with explicit consent.

7. Consent For Promotional Use

Consent for promotional use of images is obtained via a checkbox during the booking process or with explicit written or verbal permission.

Providing consent is completely optional and has no impact on the service provided.

By selecting this option, the client confirms they have the authority to provide consent on behalf of all individuals photographed. For images including anyone under 18, consent must be provided by a parent or legal guardian.

Consent may be withdrawn at any time by contacting SEP in writing. SEP will make reasonable efforts to remove images from future promotional use but cannot guarantee recall or removal of materials already published or distributed.

8. Sharing of Personal Information

We do not sell or rent personal information.

We may share personal information with trusted third-party providers only where necessary to:

  • Process payments

  • Deliver products

  • Manage bookings or communications

We may also disclose personal information if required by law or to protect our legal rights.

9. Cookies & Website Analytics

Our website may use cookies, pixels, and similar technologies to improve performance, analyse website traffic, and support marketing and advertising activities.

This may include:

  • Website analytics tools

  • Advertising and remarketing tools

These tools may collect information such as:

  • Pages visited

  • Actions taken on the website

  • Device and browser information

  • Approximate location (non-identifying)

This information may be used to:

  • Measure website performance

  • Improve user experience

  • Show relevant advertisements to users who have previously visited our website

Third-party advertising platforms may use cookies or similar technologies to serve ads based on past visits to this website.

These technologies do not personally identify you.

You can control or disable cookies through your browser settings. You may also opt out of personalised advertising via:

  • Google Ad Settings

  • Meta Ad Preferences

10. Accessing or Correcting Your Information

You may request access to, correction of, or deletion of your personal information by contacting us at hello@sephoto.com.au.

We will respond within a reasonable timeframe.

11. Privacy Complaints

If you believe your privacy has been breached, please contact us directly so we can address the issue.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

Website: oaic.gov.au

Phone: 1300 363 992

12. Changes To This Policy

This Privacy Policy may be updated from time to time. The most current version will always be available on our website.