PRIVACY POLICY

Last updated: August 2025

 

Southern Exposure Photography respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services. By booking a session with us or using our services, you agree to the following policies.

1. Business Details

Southern Exposure Photography (SEP) is a sole trader business operating in New South Wales under ABN 70768611430. We provide professional photography services by appointment only. You can reach us at:

2. What Information We Collect

We only collect personal information that is reasonably necessary for us to provide our services or communicate with you. This may include:

  • Name

  • Email address

  • Phone number

  • Home/Postal address (if required)

  • Photography session details

  • Signed consent or release forms (including Model Release forms)

  • Payment details (only when processing transactions via EFT, Visa, Mastercard, American Express, or cash)

  • Photos taken during your session

We do not collect sensitive information unless it is directly relevant to our services and provided with your consent.

3. How We Collect Your Information

We collect information in the following ways:

  • When you fill out a contact form on our website

  • When you email or call us directly

  • When you provide information during a booking, session, or viewing

  • When you sign a Model Release form for promotional use of images

  • When you make a payment via EFT, Visa, Mastercard, American Express, or cash

4. Why We Collect Your Information

We use your personal information for the following purposes:

  • To respond to enquiries and provide photography services

  • To manage bookings, viewings, and orders

  • To deliver digital or physical products (e.g., USBs, prints)

  • To process payments and send receipts

  • To request feedback or testimonials

  • To promote our services (only with signed consent via a Model Release form)

  • To comply with legal obligations

5. How We Store and Protect Your Information

We take appropriate security measures to protect your personal information, including:

  • Password-protected devices and email accounts

  • Secure third-party payment platforms (e.g., Visa, Mastercard, American Express, EFT)

  • Secure client management platforms (e.g., Studio Ninja, Google Workspace)

  • Regular backups of client files on secure local and/or cloud storage

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

6. Image Retention and Ownership

SEP does not guarantee to retain images after your initial viewing session. We recommend clients back up all delivered images upon receipt.

All images remain the copyright property of SEP. Clients are granted full, unrestricted usage rights for personal, commercial, and social media purposes, provided their use does not imply endorsement by SEP or misrepresent our work.

We will only use your images for promotional purposes with signed consent via a Model Release form after your viewing session.

7. Sharing of Information

We do not sell, trade, or rent your personal information to third parties.

We may share your information with trusted service providers (e.g., delivery couriers, cloud storage services) only as necessary to fulfil your order or provide support.

We will also disclose information if required by law or if reasonably necessary to prevent harm or enforce our terms.

8. Cookies and Website Analytics

Our website may use cookies or similar tracking tools for basic analytics and performance. These tools do not identify individuals but help us understand how visitors use the site. You can disable cookies in your browser settings if preferred.

9. Accessing or Updating Your Information

You may request access to, correction of, or deletion of your personal information by contacting us at hello@sephoto.com.au. We will respond to all requests within a reasonable timeframe.

10. Complaints

If you believe we have breached your privacy or mishandled your personal information, please contact us directly. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

11. Changes to This Policy

This Privacy Policy may be updated from time to time. The most current version will always be available on our website, and we encourage clients to review it periodically.

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